Meta Ads Specialist

We are looking for a results-driven Meta Ads Specialist to join our growing digital marketing team.

The ideal candidate is passionate about performance marketing and has hands-on experience planning, launching, optimizing, and scaling Facebook and Instagram advertising campaigns that generate measurable business results.

You will be responsible for managing the complete advertising lifecycle, from strategy and audience research to campaign optimization and performance reporting.

Key Responsibilities

• Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.

• Develop campaign strategies aligned with business goals such as lead generation, sales, brand awareness, and website traffic.

• Conduct audience research and build custom, lookalike, and retargeting audiences.

• Monitor campaign performance and continuously optimize for better ROI.

• Perform A/B testing on creatives, copy, audiences, and placements.

• Analyze campaign data and prepare performance reports with actionable insights.

• Collaborate with graphic designers, content creators, and copywriters to develop high-converting ad creatives.

• Manage advertising budgets efficiently while maintaining target KPIs.

• Install and troubleshoot Meta Pixel, Conversion API (CAPI), and event tracking.

• Stay updated with the latest Meta advertising features, policies, and best practices.

• Identify new growth opportunities and scaling strategies.

Requirements

• 2+ years of hands-on experience running Meta Ads campaigns.

• Strong understanding of Facebook Ads Manager and Meta Business Suite.

• Experience with Meta Pixel, Conversion API, and event tracking.

• Knowledge of campaign objectives, bidding strategies, attribution, and audience targeting.

• Ability to analyze campaign metrics and make data-driven decisions.

• Experience managing advertising budgets across multiple clients or brands.

• Familiarity with Google Analytics, Google Tag Manager, and website tracking is a plus.

• Excellent communication and analytical skills.

• Ability to manage multiple projects simultaneously and meet deadlines.

Preferred Qualifications

• Experience working in a digital marketing agency.

• Knowledge of e-commerce advertising and lead generation campaigns.

• Experience with Shopify, WordPress, or other CMS platforms.

• Meta Blueprint Certification is an advantage.

What We Offer

• Competitive salary

• Performance-based bonuses

• Professional growth opportunities

• Collaborative and creative work environment

• Exposure to diverse local and international clients

• Ongoing learning and training opportunities

Job Type

• Full-time

Location

• On-site / Hybrid / Remote (Specify based on your company policy)

How to Apply

Send your CV along with a portfolio or screenshots of successful Meta Ads campaigns (where possible) and a brief summary of your experience. We look forward to hearing from passionate marketers who love driving measurable results through paid advertising.