The Vancouver real estate market is changing fast, and agents need to adapt. In fact, a 2025 study found that Vancouver Realtors with an active Instagram presence sold significantly more homes—and faster—than those without.
In today’s climate, social media isn’t optional: **it’s essential ** for building your brand, showcasing listings, and generating leads.
This guide covers proven strategies, from video tours and community posts to downloadable content calendars.
Tailored for Vancouver agents and teams. We’ll highlight local neighbourhood content ideas (e.g. Kitsilano, East Van, Gastown) and explain how a full-suite marketing services (websites, branding, lead funnels) can help turn online followers into clients.
Why Social Media Matters for Vancouver Realtors?
Social media offers a unique opportunity for Realtors to reach most home-buyers online. Over 80% of people use social media to connect with brands, and many Vancouver buyers start their home search online.
High-quality photos, virtual tours and live video walk-throughs can captivate buyers before they ever visit a home.
Sharing local market stats, phonographic or news also builds trust: experts note that data-backed content (charts, pricing trends, neighbourhood updates) positions you as a go-to adviser.
In short, an agent’s posts should educate and engage. When followers see you consistently sharing insights on Vancouver’s evolving market (instead of just listings), your brand becomes the trusted resource clients remember.
Build Your Brand and Community Online
Real estate is built on relationships. Your social media profiles act like digital business cards, so keep your branding consistent (logo, photos, values) across platforms.
Then focus on genuine engagement: respond promptly to DMs and comments, join local Facebook/LinkedIn groups, and host live Q&A sessions.
Vancouver Realtor Tyler Burrows is a prime example – he built a TikTok following with home tour videos and makes a point to reply to every comment.
Which resulted in making his prospects trust him better due to his outstanding digital presence as a realtor.
This type of two-way interaction shows you care about your community, not just sales.
As one industry guide advises, “social media is more about active participation” than broadcasting; listen to your followers first and then answer questions or thank them for feedback.
Over time, this builds loyalty. Celebrate client wins on your page (e.g. “keys to the new home” photos) and share behind-the-scenes glimpses of your workday.
Authentic, personal stories make you relatable and trusted – key ingredients for referrals.
Leverage Video Tours & Virtual Reality. Vancouver’s scenic neighborhoods practically invite video.
Use smartphone Reels, TikToks or YouTube Shorts to give virtual tours of listings and amenities.
Studies show that visual content deeply engages buyers: “High-quality images, virtual tours, and live video walkthroughs can captivate potential buyers”.
For example, post a drone flyover of a Coal Harbour condo or an Instagram Reel of a walk through Stanley Park near a listing.
Technology like Matterport 3D tours and 360° home walkthroughs provide an immersive experience that compels action.
Lots of Vancouver realtors has proven this by publishing TikTok tours of homes (even ones he isn’t listing) and helping interested buyers after the fact.
The takeaway: video is your superpower. By showing homes and neighborhoods in motion, you grab attention and stay top-of-mind with prospects.
Neighborhood-Focused Content Ideas
Highlighting local Vancouver communities is an SEO smart-move and a way to connect with clients’ interests. Try these neighborhood-based post ideas:
-
Kitsilano: Capture Kits Beach sunsets, yoga at Beach Ave, coffee shops on Cornwall, or the Kitsilano Farmers Market. (E.g. “5 Things We Love About Kits Beach This Summer”).
-
East Vancouver (Main/Commercial Dr., Grandview): Feature colorful murals, craft breweries on Main, weekend markets at Trout Lake or Grandview Park festivities. (“Did you know this mural on East 1st has a hidden real estate story?”).
-
Gastown/Yaletown/Downtown: Showcase the Steam Clock, waterfront Seawall runs, upscale condos or new restaurants. A Reel of Hornby Street at night or a quick history of Gastown’s heritage buildings can engage followers.
-
Mount Pleasant/Kerrisdale: Highlight local events (Main Street First Thursday Art Walk), indie boutiques, or park life at Queen Elizabeth Park/Kits Point.
-
Hashtags & Tags: Use relevant tags like #Kitsilano, #EastVan, #YVRhomes or #VancouverRealtor in your captions. Geotag your posts (e.g. @GranvilleIsland) to reach locals. Agents should spotlight neighborhoods and their unique features to draw in people curious about those areas.
👉 Need more content ideas? Book a free consultation and get a personalized monthly calendar tailored to you and your listings.
By tailoring content to specific Vancouver neighborhoods, you tap into local buzz and give followers a personal connection. As one blog advises, share insider tips and the “unique features” of neighborhoods around your listings.
That way, when someone Googles “Kitsilano real estate tips”, they find your post.
Real-Life Success Stories
Study: Instagram Drives Sales. Recent research by SFU and marketing firm Roomvu confirms that social media works for many Realtors, including from vancouver.
They analyzed 63,000+ MLS deals and found that agents active on Instagram had 15% higher sales performance and much shorter sell-times than peers.
In practical terms, agents with larger Instagram followings closed more deals: one standard deviation increase in followers translated to ~2 more home sales over four years.
The study concludes that building your audience and posting consistently correlates with faster, higher sales.
Agent Case – Tyler Burrows:
Vancouver’s Tyler Burrows, whose TikTok strategy turned into leads.
By posting concise, high-quality video tours (often for homes he didn’t originally list), Tyler became known as a friendly local expert. Viewers comment or DM interest, and he helps them find similar properties.
This relationship-driven approach means he doesn’t need to rely on listings alone—his persona and engagement keep new clients coming.
Agent Case – Lindsie Tomlinson:
Another local example is Realtor Lindsie Tomlinson, who regularly posts “possession day” photos of smiling clients getting keys.
These celebratory posts, with heartfelt captions, showcase her role in each sale and garner plenty of likes and shares.
Lindsie’s strategy is to humanize the buying process, proving that she truly cares about client success. These user-generated moments serve as real testimonials, and they encourage referrals: friends see that Lindsie delivers happy endings.
Illustrative Example: Imagine a mid-sized Vancouver brokerage (let’s call them “Van Home Team”) that adopted a structured social calendar: each Monday they share market stats for Vancouver, Wednesday they post a local business spotlight, Friday an open-house teaser.
Within a few months their engagement and follower count doubled. Plus, after offering a free neighborhood guide on their website (capturing email leads), they saw dozens of new client inquiries.
This shows how consistency (and a useful lead magnet) can turn casual scrollers into contacts.
Free Social Media Calendar
To help busy agents, Anzi & Co. offers a downloadable content-planning PDF.
Our free “Vancouver Realtor Social Media Calendar” provides weekly post prompts (e.g. #MarketMonday, #ThrowbackThursday, and neighborhood spotlights) specifically for our city.
Use it to plan posts around key dates (holiday events, summer weekends on the seawall, etc.).
Download this lead magnet and never run out of creative ideas. Having a content calendar means you stay consistent – for example, one agency posts its open house schedule every Friday as a service, and followers learn to expect (and share) it.
Beyond Social Media: Websites, Branding & Funnels
Remember: social media should feed into your larger marketing. Make sure your website is polished, mobile-friendly and updated with your latest listings.
Nearly 90% of homebuyers begin searching online, so an easy-to-navigate site with quick contact forms is crucial.
Also, keep your branding consistent: use the same logo, color scheme and “voice” on social profiles and your website.
This cohesive branding builds recognition and trust when clients see you across channels.
Finally, capture those social leads with smart funnels. Use linktree or landing pages to drive followers to sign up for your newsletter or download the free calendar.
We advise offering a valuable resource (like our checklist) in exchange for an email address. (so more people will be intrested in giving you their email address).
Then nurture those leads with automated drip emails about new listings or market tips.
Anzi & Co. specializes in building these full-service marketing funnels: we design realtor websites, create eye-catching branding packages, and set up lead-generation campaigns (ads + email) so that your social media efforts convert into real inquiries.
Summary & Next Steps
Social media is a powerful tool for Vancouver Realtors ready to connect with today’s buyers.
By sharing expert insights, hyper-local content and high-quality visuals, you can build trust and stand out in a competitive market.
Don’t underestimate the power of consistency: plan posts (our free calendar can help), engage daily, and use local hashtags to broaden your reach.
Remember to celebrate your clients and tell stories—because people remember the faces and stories more than just statistics.
Ready to level up? Anzi & Co. can help integrate everything – from crafting a social strategy and growing your online community, to designing a professional website and targeted lead funnels.
Contact us to combine powerful branding, modern websites, and smart social campaigns into one plan. Your next client might be scrolling right now… make sure they find you!
